In contemporary society, widespread social media usage is evident in people's daily lives. Nevertheless, disparities in emotional expressions between the real world and online platforms can manifest. We comprehensively analyzed Persian community on X to explore this phenomenon. An innovative pipeline was designed to measure the similarity between emotions in the real world compared to social media. Accordingly, recent tweets and images of participants were gathered and analyzed using Transformers-based text and image sentiment analysis modules. Each participant's friends also provided insights into the their real-world emotions. A distance criterion was used to compare real-world feelings with virtual experiences. Our study encompassed N=105 participants, 393 friends who contributed their perspectives, over 8,300 collected tweets, and 2,000 media images. Results indicated a 28.67% similarity between images and real-world emotions, while tweets exhibited a 75.88% alignment with real-world feelings. Additionally, the statistical significance confirmed that the observed disparities in sentiment proportions.

Abstract: This study investigates sentiment patterns within Spanish political party communications on Twitter by employing BETO and RoBERTuito, two pre-trained language models optimized for Spanish text. With a dataset comprising tweets from major Spanish political parties--PSOE, PP, Vox, Podemos, and Ciudadanos--spanning 2019 to 2024, this research analyzes sentiment distributions and explores the relationship between sentiment and party ideology. Results reveal that both models consistently identify a predominant Neutral sentiment across parties, with significant variations in Negative and Positive sentiments that align with ideological distinctions. Vox exhibits higher levels of Negative sentiment, while PSOE demonstrates a relatively high Positive sentiment, supporting the hypothesis that emotional appeals in political messaging reflect ideological stances. This study highlights the utility of pre-trained models in analyzing non-English social media sentiment and underscores the implications of sentiment dynamics in shaping public discourse within a multi-party system. Keywords: Spanish political parties, sentiment analysis, Twitter, BETO, RoBERTuito, political communication, ideology, social media analysis 1. Introduction In the era of digital politics, social media has emerged as a potent platform where public opinion is actively shaped and reflected. For countries like Spain, where a spectrum of political ideologies coexists, understanding the sentiment behind political communications becomes crucial. Sentiment analysis, particularly on platforms like Twitter, serves as a powerful tool to decode public attitudes and the emotional undertones in political party communications (Cambria et al., 2013; Giachanou & Crestani, 2016). By leveraging sentiment analysis, researchers can quantify and interpret political sentiments, thereby offering insights into party strategies and public reactions. In Spain's unique political landscape, where new and traditional parties like Podemos, PSOE, PP, Ciudadanos, and Vox engage vigorously on social media, analyzing sentiment can reveal the underlying strategies each employs. Recent advancements in pre-trained models tailored for the Spanish language, such as BETO and RoBERTuito, offer refined accuracy in detecting nuanced sentiments within Spanish tweets (Pérez et al., 2021).

In our current day and age, reviews are part of almost every product/service provided on the internet[14], as seen in [8] it is the primary way for a company to get an understanding concerning the amount of success their product has and as examined in [7] for the customer to build trust in purchasing or using a service of which only a description or a picture exits. Therefore, a need for a deeper understanding and analysis of those reviews are needed[9] for any individual who wishes to derive various consequences regarding a product. Standard methods for such insight derivation include sentiment analysis, around which we will formulate a new approach for review rating classification. Reviews across the internet mainly consist of text-based and rating-based formats, where in many cases, a combination of both is considered a single review; the method developed in this paper focuses on the ability to associate a review to a rating cluster based on sentiment proportions. We will define two main groups: one group consisting of a majority of reviews higher than three stars (in a 5-star ranking system) and another group of all reviews, which correspond to the less than three stars.